Design’N’Buy Leads The Indian Web To Print Market

Abhishek Agarwal
3 min readOct 11, 2022

Design’N’Buy, is on its way to winning a large slice of the online print market in India — thanks to its dynamic and intuitive web-to-print software. This is not a surprise as the Indian print industry is expanding faster than ever and is forecasted to be worth INR 251 billion by 2024.

Established in 2009, Design’N’Buy is a name to reckon with in the web-to-print market worldwide — even though its journey started as an eCommerce solutions provider — with clients based in countries such as the UK, USA, Canada, Germany, the Netherlands, Australia, Switzerland, France, Brazil, and so on.

Things changed when one of Design’N’Buy’s clients asked if they could create a plugin allowing end customers to customize merchandise and place an order on the site. Naturally, the request left the Design’N’Buy team baffled and amazed.

“Our client already had an internal printing press, so we got a first-hand opportunity to learn more about the decorated apparel and promotional print industry and how businesses could drive higher sales by incorporating the print element into their business model. Based on the knowledge garnered, we created our proprietary software — the famous All-In-One Web2Print (AIOW2P) solution,” says Nidhi Agrawal, CEO, Design’N’Buy, who started the company with CMO Abhishek Agrawal.

The company has always taken pride in keeping itself up-to-date with the latest technological innovations in the print and eCommerce sectors. AIOW2P underwent multiple iterations and modifications before it took the form everyone knows!

Businesses with average revenue of more than $1 million are primarily Design’N’Buy’s clientele, including commercial, digital and wide-format printers, promotional product suppliers, real estate agencies, brand managers, trade printers, customer merchandise vendors, digital asset managers, and franchise businesses.

From flyers, photo products, signage, and business cards to t-shirts, mobile cases, bags, and marketing brochures, one can sell print-ready custom products on an eCommerce site by deploying the AIOW2P solution hassle-free.

The web2print solution comes armed with many features, including 3D design previews, a quick editing toolbar, multi-language support with RTL capability, a form-based quick editor with multi-page support, variable data printing, and an app-like mobile interface.

In the last 13 years, the company’s product portfolio has expanded. It now comprises DesignO API-driven graphic designer tool, a packaging design solution, a 3D product configurator solution, and a digital fabric design web2print solution.

Not only this, Design’N’Buy is scaling up from strength to strength and is 150-employees strong, with teams spread across their multiple offices, including Irving (Texas, USA), Toronto (CA), Ahmedabad (IN), England (UK), Berlin (Germany), Mexico City (Mexico), and Mantorp (Sweden).

“The global pandemic pushed every business across sectors to adopt a digital-first approach and transform themselves by leveraging the right tech tools. I can strongly say web2print has offered a helping hand to struggling printers, helping them bank on technology, people, and processes for their much-needed growth. Plus, our interface is so simple that the end customers do not have to struggle using the platform. It is similar to shopping on any eCommerce site selling apparel or shoes,” signs off Agrawal.

Almost 60% of Design’N’Buy’s sales come from repeat customers, with a customer satisfaction rate as high as 95%.

If you want to find out more about the company or its web2print solutions, please book a free demo or email the team at inquiry@designnbuy.com.

Originally published at https://blogs.siliconindia.com.

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Abhishek Agarwal

Abhishek Agarwal, CMO & Co-Founder of Design’N’Buy, Mobicommerce & OhoShop, comes with more than 14 years of experience in Web-to-Print & IT.