Price is one of the integral deciding factors that customers consider while making a purchase. When you are positioning your product in a new market, the best and most used marketing strategy “the marketing mix” is often used for launching the product. Factors to Consider While Pricing Product Product Pricing Place People Promotion Read full blog here For print-on-demand products, the price of the product can fluctuate or change based on any of the above-mentioned factors or the P of the mix mentioned above. Thus, it is essential that businesses often evaluate their price and change it based on the time, market, occasion, promotion or the place where they are marketing.